Thursday, 24 October 2013

Feature analysis

After I had analysed Rock magazine front covers and contents pages, the next thing to do was to move on to analysing feature articles to see how I can create a successful feature article and find out some of the common conventions.













This magazine feature article was one I found in a rock magazine and it is reviewing the latest album released by the band 'Motorhead'. The primary target audience for this magazine is White British males aged 17-26. The audience demographic is class band C1-E.

Title/lexis/typography
The title follows the common conventions as it is placed in the top left hand corner of the two pages. You may also see the title across the top of both pages. The title is 'The Gospel' this is the section of the magazine that this particular story is featuring in. Beneath this there is a subtitle which is the bands name. The name of the band is not much smaller than the title because they are looking to draw in the readers attention by advertising a well known band, also the one that is being reported on. The title is written in a kind of grunge style which will appeal to the target audience as its against the norm and represents rebellion. The word 'Motorhead' is written in the way the band name is always written in the bold, slightly fading font. They have written it like this because the target audience who are reading the magazine will automatically recognise how the word 'Motorhead' is written. This links with Hall and Holmes theory (1998) "Any media text is created for a particular audience and will usually appeal most particularly target audience. I will look to follow this when creating my own feature article.  The text is a font that again isn't a normal front it also has a slightly grunge type look about it. This font has been chosen because it relates to 'Motorhead'. The font used is the same throughout both pages to keep a professional look about the magazine. At the beginning of the text the first letter which is 'A' is larger than the other letters and is in bold. This is to draw the reader to the first line of the article to encourage them to start reading it. This appears to be a common convention throughout most music magazines. Looking into the lexis the author has used words such as; 'thunderous' and 'dirt-stomping'. These words have been used as they connote rock in the sense that rock is seen as loud and dirty. Using words like these interest the reader as they are hearing about the rebellious things that their favourite rockstars have done and the way they have gone about doing them. This again relates to Hall and Holmes (1998). All of the conventions that I have spoken about above I will look to include as this is what attracts the target audience and will lead to me selling my magazine. 

Layout/Text boxes 
In terms of the layout there is a large image which stretches across two thirds of the double page spread of the band who are being interviewed. Minor images are placed around the remaining space on the page. These images are of album covers and band members. The text is situated beneath and up the left hand side of the large image and is in columns. Above the main text, which is black on a plain white background, there is a sentence which is highlighted in a lime green colours. This has been placed there as a teaser as it is one of the first things that you notice on the page. On the far right hand side of the page there is another lime green section with a band member profile. This is there to break up the page so it is not all one large block of text. Similarly beneath the main image on the right hand page there are reviews of other albums. When I come to create my own I will format my text into columns so that it looks professional and is easily readable. On the main image there is a short bit of writing which again is looking to draw the reader into the text. As on this feature article I will look to follow this conventions and put some text on my main image to draw the reader into my piece of writing. 

Colour
This feature article follows the common conventions you would expect to see by using three main colours. These colours are white, green and black. I will try and keep to this convention when creating my own feature article as it seems to be something that is very common in rock magazines. The colour black connotes mystery, among other things, so having it on the feature draws in the reader as the want to find out more about the story as is seen as a mystery by having the colour black within it. By having the colour black on the feature article is supports Stanley Hall's theory (1904) of "Adolescence is inherently a time of storm and stress when 'all' young people go through a degree of emotional and behavioural upheaval". On the other hand it has the colours white and green which go against Stanley Hall's theory. The bright green that is on the page is used to grab the attention of the reader to certain points of the text. When I come to create my own feature article I will also try to use colours that connote rock. 

Images
By using a medium long shot as the main image on the magazine it lives up to the common conventions of a feature article as this is often seen and the target audience expect to see this type of shot so they know who is being talked about in the article. Also because its a band of middle aged white men who look a bit rough a round the edges it appeals to the target audience. In terms of mise-en-scene, what the band members are wearing is appealing to the target audience as they wearing dark clothes and denim which is often associated with rock music and rockstars. Also the men having long hair and un shaven faces also connotes from perfectly its showing them as untidy and going against the norm of boys having short hair. This can be linked with Blumer and Katz Uses and Gratification theory (1974) of "The media user seeks out a media source that best fulfils the needs of that user".  The setting for the picture is a bench on a paved area. This could be anywhere as bricked area or places like that. The image connotes rock well as it is showing the band members in way which makes it look as if they don't really care that the cameras are there. This connotes rock because rock is often said to be a rebellious genre and that the musicians associated with it don't really care. When I come to taking my images for my magazine I will look to create something similar to this image with the subjects of the picture showing that they aren't bothered by the cameras. I want to do this because it will attract the target audience as they will have seen images like these before in magazines that they will have read. The smaller images consist of albums covers to help sell the bands latest release and a close up of one of the band members in the top right hand corner, with a profile beneath.

Conclusion
To conclude, I feel this feature article style of review appeals to the target audience as it is reporting on a very well known band from the rock genre. The colours that have been selected also contribute toward drawing the reader in as they connote things which help to do so. The images also play a key part in advertising the article as the images are taken so that they represent the target audience.




This magazine feature article was one I found in a NME magazine and it is reviewing and upcoming band, The Teenagers. The primary target audience for this magazine is White British males aged 17-26. The audience demographic is class band C1-E.

Title/lexis/typography
The title follows the common conventions as it is placed in the middle of the two pages. The title is 'The Teenagers' this is the name of the band the the author is reviewing. Beneath this there is a subtitle which is the bands name. The title is written in a kind of bold, plain style which will appeal to the target audience as its against the norm and represents rebellion. The font that is used for the band names in the column on the right hand side is in a grunge kind of style. This will draw the reader toward it before they read anything else as it represents rock as it is a scruffy font therefore will appeal to the target audience.This links with Hall and Holmes theory (1998) "Any media text is created for a particular audience and will usually appeal most particularly target audience. I will look to follow this when creating my own feature article.  The text is a font that again isn't a normal front it also has a slightly grunge type look about it. This font has been chosen because it relates to 'The Teenagers'. The font used is the same throughout both pages to keep a professional look about the magazine. At the beginning of the text the first letter which is 'T' is larger than the other letters and is in bold. This is to draw the reader to the first line of the article to encourage them to start reading it. This appears to be a common convention throughout most music magazines. Looking into the lexis the author has used words like "rocking". These words have been used as they connote rock in the sense that rock is seen as loud and dirty. Using words like these interest the reader as they are hearing about the rebellious things that their favourite rockstars have done and the way they have gone about doing them. This again relates to Hall and Holmes (1998). All of the conventions that I have spoken about above I will look to include as this is what attracts the target audience and will lead to me selling my magazine. 

Layout/Text boxes
In terms of layout the main image takes up the whole of the left hand page with a few smaller images on the left hand side to break up the text. On the left hand side of the right page is where the main story is situated with more text and other images of other bands coming on the other side of that page. In the middle of the main text there is a quotation highlighted in bright blue. This is so that the reader is drawn to the quote. This gives the reader an insight into what the text is about and the reader will be more inclined to read on. There is also a 'need to know' box again in bright blue in the bottom corner this is another way that the producer is making their product easier to read rather than it being all in one place. When I come to create my own I will format my text into columns so that it looks professional and is easily readable. On the main image there is a short bit of writing which again is looking to draw the reader into the text. As on this feature article I will look to follow this conventions and put some text on my main image to draw the reader into my piece of writing.

Colour
This feature article follows the main common conventions you would expect to see on a feature article by having three main colours. The colour black connotes mystery, among other things, so having it on the feature draws in the reader as the want to find out more about the story as is seen as a mystery by having the colour black within it. By having the colour black on the feature article is supports Stanley Hall's theory (1904) of "Adolescence is inherently a time of storm and stress when 'all' young people go through a degree of emotional and behavioural upheaval". On the other hand it has the colours white and blue which go against Stanley Hall's theory. The bright blue that is on the page is used to grab the attention of the reader to certain points of the text and when highlighting the title. Bright blue is a young  feeling colour this is also good because it appeals to the 17-26 year old target audience. When I come to create my own feature article I will also try to use colours that connote rock.

Images
By using a medium long shot as the main image on the magazine it lives up to the common conventions of a feature article as this is often seen and the target audience expect to see this type of shot so they know who is being talked about in the article. Also because its a band of  white men who are within the target audience range.. In terms of mise-en-scene, what the band members are wearing is appealing to the target audience as they wearing dark clothes and denim which is often associated with rock music and rockstars. Also the men having long hair and un shaven faces also connotes from perfectly its showing them as untidy and going against the norm of boys having short, neat hair the boys in this picture have scruffy hair. This can be linked with Blumer and Katz Uses and Gratification theory (1974) of "The media user seeks out a media source that best fulfils the needs of that user".  The setting for the picture is in a messy bedroom with poster filled walls. The image connotes rock well as it is showing the band members in way which makes it look as if they don't really care that the cameras are there. This type of picture is perfect for rock feature article as it connotes rock due to the uncaring and uninterested nature of the poses of the subjects in the image. When I come to taking my images for my magazine I will look to create something similar to this image with the subjects of the picture showing that they aren't bothered by the cameras. I want to do this because it will attract the target audience as they will have seen images like these before in magazines that they will have read. The smaller images consist of images of other upcoming bands similar to the band in the main article.

In conclusion this style of feature article, a review appeals to the target audience and includes a small interview. The layout and colour pallet has been well structured and looks professional. When creating my feature article I will look to carry out this amount of professionalism as it is what appeals to the target audience and will ultimately sell my magazine. 

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