How technology has impacted print media

Peter Fraser said that, “ A broader version of conventional literacy, which enables all visual, aural and digital forms, seeking to enable people to become thoughtful producers and interpreters of media.” This quote is perfect for describing the current institutional advances within print media in order to fulfil the satisfaction of having all of the things that they acquire.

 Technology has impacted print magazine in a negative way because people aren't required to spend money on magazines to find out information, the can either find it on magazine websites or access it on the online print (webzine). This means that less people are inclined to buy the printed version of the magazines because the cost is higher and it is more inconvenient to buy the magazine than it is to view the same information online. However, print magazines still attract the audience of the older generations as they are used to buying these types of products and changing to computers may be difficult for them. As the rapid increase in technology magazines are available on phones. Some people in the poorer parts of the world can’t afford technology so still have to buy and use print magazine.

A massive contributing factor to the technology affecting print media is the rise of things like tablets and iPads. These pieces of technology are easier to come by, as they are at the end of your fingertips. Whilst researching around this topic I came across a magazine called, K composite. This initially started as a free magazine, but with the rise of this technology decided to take advantage of this and made their product digital and is now available as an app, which is free. This shows how technology is impacting print media as they did not see the necessity to produce a magazine and this is showing that this is a forward step in digital media, as many companies have begun to do this. The idea of this product being free could have an effect on companies on a larger scale, like Bauer whose well-established products that are available at a cost may struggle under the need for free digital magazines.  

The three magazines that I have analysed through out my project, FourFourTwo, Match and Match of the Day magazines are products of large companies. These companies are now beginning to catch onto the idea of these apps, to be able to convey their magazine on many different media platforms, such as in app form so they can distribute their product on tablets and iPads.  Although differently to, K composite, these larger products tend to charge for their digital products. Despite the rise of free digital products that are similar these larger companies still can make money from these forms, as they are popular magazines that people still enjoy reading and still enjoy paying a small subscription that allows them to order magazines in bulk or one as they are released. However, consumers of these products want to get a full experience of looking and images and reading and reading and enjoying the media products as well as, being able to watch and interact. This is something the magazine industry is trying hard to accommodate to ensure that the industry still exists. As Gaunlett said, “The view that the Internet and new digital media as an optional extra is replaced with the recognition that they have fundamentally changed the ways we engage with all media.”

The three magazines that I have analysed through out my project, FourFourTwo, Match and Match of the Day magazines are products of large companies. These companies are now beginning to catch onto the idea of these apps, to be able to convey their magazine on many different media platforms, such as in app form so they can distribute their product on tablets and iPads.  Although differently to, K composite, these larger products tend to charge for their digital products. Despite the rise of free digital products that are similar these larger companies still can make money from these forms, as they are popular magazines that people still enjoy reading and still enjoy paying a small subscription that allows them to order magazines in bulk or one as they are released. However, consumers of these products want to get a full experience of looking and images and reading and reading and enjoying the media products as well as, being able to watch and interact. This is something the magazine industry is trying hard to accommodate to ensure that the industry still exists. As Gaunlett said, “The view that the Internet and new digital media as an optional extra is replaced with the recognition that they have fundamentally changed the ways we engage with all media.”

http://www.theguardian.com/media/2012/apr/15/magazine-print-lovers-printout-stack

This is a link to an article that I feel highlights the advancements in technology and how they affect print media, which ass extra information and more of an insight into how things are changing.