“Attempts to structure some order into the wider
range of texts and meanings that circulate in our culture for both the
convenience of both producers and consumers.” John Friske
After researching the regional magazines from
around Cornwall I noticed that there are no magazines that are specific for
looking at football, aimed specially at males with an age of 14-26. The
majority of magazines that I found in Cornwall were directed at an older
audience with a subtle focus toward tourists. Therefore I believe that there is
a gap in the market that my product will fill perfectly. Whilst researching regional
magazines I came across no sporting magazines that were aimed at the ages
14-26. My product would be a sports magazine, particularly football. This
magazine would consists of stories from football all over Cornwall, with
insights into local matches, league, players and a look at how the respective
county football sides are doing, young players achieving things and general football
news, diet plans and reviews on sporting goods. Considering that there is
nothing of this kind around the region at the moment, there is a real
opportunity for my product to be a success.
Cornwall Today is one of the main regional
magazines that I discovered whilst doing my research and although it has been
made well the target audience is still one of an older age. As you can see in
the Cornwall Today cover, the lexis on the front and the stories that the
magazine on the front connotes an age above around 30. The two prizes that you
can win are a “St Maves cookery break” and “Solar panels.” These are things
that would typically attract an older audience and doesn’t have any
consideration for a younger audience, that may pick up the magazine, whilst my
magazine will be looking to target males that are younger than 30, 14-25 to be
precise. I will be looking to create something similar to FourFourTwo magazine
that has stories of football and what is going on in the sport, but from a
local view. I feel that this will appeal to my target audience more.
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