Magazine Institution Information

An institution is either a company or corporation, which sells products to make a profit. This product can be anything, but as I am creating a magazine I will look at magazine institutions. An institution is either a company or corporation, which sells products to make a profit. This product can be anything but as I am creating a magazine I will be looking at magazine institutions.


The magazine publishing institutions are forever diversifying by lots of different platforms such as social media, mobiles, and online and live events. By doing this, the institutions satisfy the consumer's needs in the ways they desire to find the information. Magazine publishing institutions are also constantly expanding as they are buying independent magazines. By doing this it increases the profit margin for the institution as the independent magazine will be shown to a greater audience and more copies will be bought. The publishing institutions are normally a variety of independent magazines owned by larger publishing firms, which are then owned by some of the largest institutions in the UK. This means that the correct audiences can be reached at a larger scale.

Many publishing companies have an advantage over people trying to independently set up magazines. Publishing companies worth millions will have access to state of the art equipment. Not only this, but companies with such riches will be able to attract staff to work with their state of the art equipment for each specific department. Another advantage that large publishing companies will have over others is a reputation. Some members of the public and customers will buy items based purely on the publisher. Publishers that are renowned for creating high end and successful magazines are likely to carry on creating magazines like this. An example of a large publishing company like this is The Daily Mail and General Trust. This publishing company is the largest of its kind in Europe and owns the Daily Mail, The Mail on Sunday, Ireland on Sunday, Mail Today and Metro.

IPC Media is the UK's largest consumer magazine publisher, with an audience of 26 million UK adults. Two-thirds of these are women and 42% are men. 

IPC have 25 million users worldwide each month and are split into three publishing divisions. One of these is IPC Connect, which is the division my audience fit into. 








IPC connect is aimed at an audience of women, which provides digital media and print in areas of fashion, celebrity, lifestyle, entertainment and television. It reaches a 9.4 million mass market of women every month and is approximately 49% of all mass-market women. IPC Connect publishes magazines such as ‘World Soccer’ so I wouldn’t ask IPC to produce my magazine as they already publish a magazine that I would want to be rivaling. However, I could possibly choose IPC to publish my magazine as their current football magazine has a very wide target audience and is about world football so my magazine would perhaps be able to bring something new to their company, as it would be a regional magazine as opposed to a global magazine.



BBC Magazines is the publishing division of the BBC Worldwide. It has recently been part of Immediate Media Company, which is the third largest UK magazine publisher. They have over one million active subscribers and have 58magazines and 36 websites. 70 million magazines are also sold every year. BBC publishes ‘Match Of The Day’ which is magazine that is specifically about world football, particularly English football. This magazine is a spin off from the BBC TV show ‘Match Of The Day’ so it would be very difficult for me to find a space for my magazine at BBC as they all ready publish such a successful magazine in the genre that I wish produce a magazine for thus meaning I would want to rival this magazine.

Bauer Media Group is a multinational media company and is based in Germany/ They sell 38 million magazines in a week worldwide and has over 300 magazines in 15 different countries. Bauer also offers radio stations, television channels and online.

Bauer Media already publish ‘Match!’ magazine, which is a magazine that is about world football and is very successful in this genre. Although I would be asking them to publish a magazine of the same genre as ‘Match!’ my magazine has a regional slant and is specifically directed to football in one region so there may be space in the market for Bauer Media to publish my magazine.

My product is going to be a regional magazine about football.  Prior to creating my magazine I thought it was best to look at other magazines that would be rivaling my magazine, not only to see what I would be up against but also to gain inspiration from my competitors.  As Bentley said in 1997, the creative process is; “the rearranging of the old to create the new.” This theory is basically saying that consumers need to be able to recognize and relate to my product so it must follow conventions seen on other magazines in the relevant genre. This reason I chose not to ask DGMT to publish my magazine. The reason I have decided not too go to this publishing company is because they are starting to monopolized the regional genre. Cornwall Today is one of their main products, which I am going to look at rivaling.  Cornwall Today is a magazine that is very successful in Cornwall as it includes news and information about events and things going on in the area. This is not only good for local people, but holidaymakers and people that own second homes in Cornwall might buy the magazine too.  As you can see from their media pack 92% of readers pass on their copy of Cornwall Today to family and friends or keep for reference. This shows that the content of this magazine is very good and the fact that people pass it on mean that the popularity of the magazine will grow, as more people are enjoying/finding out about it. In terms of figures, Cornwall Today has around 34,000 readers per issue, distribution to over 400 outlets including retail, exclusive Cornish hotels and major tourists attractions. Not only this, but the magazine has 2,970 followers on Facebook and 13,600 followers on Twitter this shows that the magazine is targeting an extremely large target audience. Although these facts and figures show that in order to rival this product I am going to have to out in lots of hard work and produce something of real quality I think it is possible. The main way I think I can rival this regional magazine is because Cornwall Today is read by 80% female and 20% male. My product will predominantly target males and this will enable my product to rival Cornwall Today.