Friday, 21 November 2014

Billboard institution



With the creation of my billboard I strongly need to consider the best location for my billboard where it will be seen and attract and appeal to the target audience the most. The first three locations that I initially thought of were outside local sporting facilities (sports centre, local football pitches etc), near a large chain supermarket and in and around the local towns and cities, in various locations. I think it would be suitable for it to go near local sporting facilities as it while drawing a lot of attention from people that fit with my target audience and would lead to a greater chance of people that are interested in my genre noticing the billboard and purchasing my product. After I had decided a location I now needed somewhere to print my billboard. I used the internet in order to find a company that would do so.  I came across three printing companies that I highlighted as potential printers.  Mid Cornwall Printing, PJ Press and The Cornish Print Company. Depending on the quantity the price varied. For 50 billboards prices ranged from £350-£650 and fro around 400 billboards the price was going to be between £1200-£1400. I would need to choose the cheapest price in order for me to make the maximum amount of profit from my products and as Cornwall is only small, 50 billboards would be a sufficient amount.
The final thing I needed to take into consideration is the location cost. I will also need to budget for how much the location of my billboard is going to cost.

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