With the creation of my billboard I strongly need to
consider the best location for my billboard where it will be seen and attract
and appeal to the target audience the most. The first three locations that I
initially thought of were outside local sporting facilities (sports centre,
local football pitches etc), near a large chain supermarket and in and around
the local towns and cities, in various locations. I think it would be suitable
for it to go near local sporting facilities as it while drawing a lot of
attention from people that fit with my target audience and would lead to a
greater chance of people that are interested in my genre noticing the billboard
and purchasing my product. After I had decided a location I now needed
somewhere to print my billboard. I used the internet in order to find a company
that would do so. I came across three printing
companies that I highlighted as potential printers. Mid Cornwall Printing, PJ Press and The Cornish Print Company. Depending on the quantity the
price varied. For 50 billboards prices ranged from £350-£650 and fro around 400
billboards the price was going to be between £1200-£1400. I would need to
choose the cheapest price in order for me to make the maximum amount of profit
from my products and as Cornwall is only small, 50 billboards would be a
sufficient amount.
The final thing I needed to take into consideration is
the location cost. I will also need to budget for how much the location of my
billboard is going to cost.
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