Analysing College Magazines

To enable me to establish what common conventions I will require to incorporate into my work to ensure that is represents the need of the target audience I have selected, I will be closely analysing two well carefully chosen magazine covers, and two magazine contents pages. Media theory and research indicates that when a new product is created the existing genre conventions need to be followed to allow specific target audiences to recognise what there products it. The two main theorists that support this statement are the following:

'Creativity results from the interaction of a system composed in three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain. and a field of experts who recognise and validate the innovation' ( Caikazentmihalyi, 1996)

'The making of the new and rearranging of the old' (Bentley, 1997)