Evaluation

These are the videos that make up my A2 media portfolio evaluation. To film this I used a Canon 5D to film with a green screen behind. To edit my movie I used iMovie. I also used this programme to add titles and images to the green screen prior to uploading it to YouTube. I had trouble with uploading all as one video, so I split my work into three different clips. Part one, Part two and three and part four. 

Part One

Part Two and Three

Part Four

Final Product Audience Research

After I finished my products I created a SurveyMonkey to ask my target audience what they thought of my final A2 Portfolio products.

My target audience all said that they would buy my magazine if they saw it on a shop shelf which means my magazine is fit for purpose in appealing to the target audience and it looks professional.

My target audience all said that they use my website which means my magazine is fit for purpose in appealing to the target audience and it looks professional.

My target audience have answered my survey saying that everything on my print products which means that how I have created my products is done in the way to represent and attract my target audience. 

My target audience have answered my survey saying that they liked everything on my website and billboard which means that how I have created my products is done in the way to represent and attract my target audience. 

My final website

This is the link to my final website:

www.bodminmedia.com/gwari/



These are the screenshots of my homepage.

My final billboard

This is my final billboard.

My final double page spread

This is the final double page spread for my magazine.

My final contents

This is my final contents page for my magazine.

My final cover

This is a screenshot of my final cover page for my magazine.

Website Construction

As I had to create a website for my coursework and I had no prior skills for making websites or using Dreamweaver, I attended a day workshop on how to create a website using Dreamweaver.

The first thing I did was to make my masthead. I used illustrator to make my masthead. I chose a font from the selection and used the text to tool write ‘Gwari’. I then added a Cornwall dots logo in place of the dot above the ‘I’. I then used the extrude and bevel tool to make my mast head 3D so that it would stand out against the background image that I had used. I used the same masthead as on my magazine because this was a convention I had seen during my website analysis, it helps the consumer recognise their print product website and shows continuity. I decided to do this because Bentley said in 1997, “ Successful media products come from rearranging the old to create the new.”

The first thing that I did was to add my banner image. I inserted the image and then resized it so that it would fit across the whole of the top of the page. Above this was the header for website. This included the subheadings that were also links to my feature stories. I made it so that when you hovered over each heading they would highlight orange so that you know they are links. Beneath the masthead and banner are links to the stories that are featured on my website. I put in the title of the stories and then a small teaser beneath the title. I did this using the text tool.  I also included an image with each story to break up the text. This is something that my target audience will feel will represent them because they stereotypically don’t want loads of text. The links to the pages are in orange boxes. I used orange because it is bright and eye catching and if I want my readers to click on the links I will need to catch their attention.

The body of my homepage consists of an introduction into one of my stories. I put in the text using the text tool. I then added a link button that would take you to the page that the story is on. On the right hand side is a latest news column. These were of more local football events. The next column included useful links from around the world of Cornish football. Underneath this I have more links to other stories. I included white boxes and then added text using the text tool and orange, eye catching, boxes that read “more…” these are links to other stories. I added these so that other stories could be accessed from anywhere because as I learnt from my audience research, ease of use was most important to the users of my website.

In the footer of my website Included a comment box where previous user of the websites could comment on the site and what they thought about it. This gave the users the chance to get involved with the site and have their say on their local football website. I also included more story teasers, a link to the image gallery and some teaser images and a final story and a link to that.

This is the first linked story on my website. This story has a subheading in the header of my homepage. It has the same banner and masthead as on my homepage to show continuity throughout my website.

The second story link was a football boot review. The story page follow the same style as the previous one to continue the theme of the website in order to make my product look professional.

Billboard construction

The first thing I did was to put my chosen image into Photoshop. I chose this long, action shot. I felt this connoted my target audience perfectly. Once I put the image into Photoshop. I used the transform controls to fit the image to the right size of the document.

The next thing that I did was to add my masthead. I added this and then again used the transform controls to make the masthead bigger so that it was 1/8^th of the page and fits with connotations you would expect to see on a billboard.

I then added a banner using the rectangle marquee tool, to give it a less square shape, I used the polygonal lasso tool in order to cut the end off. I then used the gradient fill tool with the colours yellow and white fading from left to right.  I then used the text tool to add the release date and a line about my product.

The next thing that I did was to add an image of my print product, as when I did my audience research the feedback I got back wanted to see this. I first created a box using the rectangle marquee tool to back the image. I used the fill tool to fill the colour yellow to fit with my colour scheme. I then added the image over the top, leaving a border for the image, which helps it to stand out. I used the transform controls in order to shrink the image down to a suitable size.

The final things that I added were logos of Facebook and twitter as well as my website address. I added these because they were common conventions and I thought in order to complete my product, they should be included. In also shows media conversion and that my product can be available on different media platforms. I used the text tool to add my address and use the colour tool to make the text white, which continued to follow my colour scheme.

Double page spread construction

The first thing I did was open a Photoshop document in A3 size. The first thing that I did was adding yellow bars to the left hand side of my page using the rectangle marquee tool. I positioned one down the left side and one that comes into the page that the title would be positioned on. The next thing that I did was to put the image that I was going to use into Photoshop. Once I had done this, I cropped the image and then used the transform controls in order to stretch the image and used the move tool to position the image on the right hand side of the page.

The second thing that I did was to add the masthead. The masthead was ‘A dream come true’. This was added using the text tool in myriad pro font. I used this as my masthead as it can be easily recognised from my cover and contents as they advertise the story talking about living the dream.  I made the masthead 1/8 of the page in order to stick to conventions. Beneath this, I used the text tool again to write some teasers, which were also the questions asked. I used the same font, but the text was smaller than the masthead. I made the teasers alternating in boldness in order to draw attention to them. The next step was to add the name of the boy that the article was about. I put this in a larger font than the teasers and masthead. This was because it would be recognisable from the cover and contents pages. For the main body of I wrote in text boxes using the text tool in myriad pro, again. I used the grid tool to make sure that all of my text was in line.

The final thing that I added was a fact file on the right hand side of the page to add more to the page than just text and an image. I made this using the rectangle marquee tool, to create a black box shape. I then put text over top of it using the text tool. I used the colour pallet to make the text yellow so that it would stand out and continue my colour scheme throughout my whole magazine. I also followed another common convention of double page spreads by adding a page number. I created a yellow circle using the ellipse tool. I made this shape yellow, once again. I then added a number to it using the text tool.

Contents construction

The first thing that I need when I began my contents page construction was open an A4 paper size Photoshop document. I then added the two images I was going to use, one that went across the width of the bottom of the page. The second image went up the left hand side of the page. Whilst in Photoshop, I added a brightness filter in order to make the bottom image brighter to draw attention to it.  Now I had positioned the image I was ready to put the stories and masthead on the page.

The next step was to add the mast head. I added the masthead into the top left hand corner. The masthead didn’t need to be as prominent as on the cover page as the consumer will know what the product is, however adding it to the contents page helps to add continuity and is a popular convention. The next thing I added was the word ‘contents’ and the issue number. I added these in the top left hand corner as they are designed to be the first thing that is looked at when looking at the page. These are both conventions that you would expect to see on a contents page. 

The next thing I did was used the box tool to create 4 rectangle boxes, that would back the heading for the different sections of magazine. I then added titles to these, all of the words added have a semantic field of football, “Extra time”, “second half”, “first half” and “features”. I added these suing the text tool. I used a simple font that would connote the target audience. I maintained the yellow and black colour scheme from the cover to give continuity throughout my products. I then added the page numbers in the same gold colour as the mast head, and contents page. Numbers are a key convention as they tell the reader how to navigate the magazine and where what story is. I then added the stories using the text tool; I continued the same theme from the cover of having the title of the stories slightly bigger than the description so that they would stand out. 

The final thing that I added was page numbers and teaser quotes for the stories than accompany the images. The top right image is from the main cover story and it gives another teaser of the interview and there is a quote from the interview on the image, alongside the page number. These teasers are another common convention of contents page as they trying and get readers to read the story.

I was happy with my final product, but if I was to do it again, I would spend more time collecting more quality images and make the contents page busier, so that I could attract my target audience better



Upon reflection of my final product, I decided that it wasn’t as professional and as good as I could make it. As a result of this, I made some changes in order to increase professionalism and make my product look better.   

The first thing that I did was using the move tool was move the masthead to above the word ‘contents’ I reduced the size, which breaks conventions, but I felt it was better for my product and the look. Another reason that I moved the masthead was to allow more space on the main image for page numbers and teasers to take up more room and look more attractive. The second thing I did was to underlay and image of a football in the top left hand corner. This gave a better look to my magazine because it broke up the text and enhanced the genre representation. For my banners behind my feature titles, I created a new layer. I used the rectangle marquee tool to make the rectangle shape, selected the colours yellow, from my masthead, and white and using the gradient fill tool filled them from left to right, to give them a faded texture look. I then copied the layer 4 times and moved the boxes to the place I wanted them and positioning them behind the text.  Another thing I did was to add a subscription box using the rectangle marquee tool with reduced opacity and then added text, using the text tool and a screenshot of my print cover. This was added because it is a common convention and was something that I thought was a necessity after I had revaluated my product. This would enhance the professionalism of my product.  The final thing I did was to add black rectangles and then reduced that opacity so that it would enhance the names in my stories to make the memorable and recognisable.