Research into Editing

I already had some basic editing skills from AS, but decided that I would research some Photoshop tutorials to help me get a broader understanding of how to edit my images to get a more professional and sporty look.

Photoshop

https://www.youtube.com/watch?v=iTc4Yysz8OU 

I found this tutorial that taught me how to create the perfect dynamic sport images in Photoshop. This was useful for my work as I would be taking action shots for my products and if I were able to make them look professional it would enhance the quality of my product and enable my products to become successful.

https://www.youtube.com/watch?v=OyI6iuwG8_s

I also found this tutorial that would be useful for creating a professional product because as most of my pictures were taken outside I would not be able to control light, so if the light was a bit dim having watched this tutorial I would now be able to make my images brighter and remove shadows.

Illustrator

To learn skills on how to use illustrator we had a lecturer from Falmouth College come in and do a tutorial day on the basics and some more advanced skills on the illustrator programme. The first thing she taught us was that illustrator works with vectors. This prevents pixilation when zooming in on images. We were also taught all of the tools on illustrator, some of them in more detail then others, also we learnt the shortcuts for tools and navigating around illustrator as this allows you to continue working and prevents you from stopping your work and losing your flow.  One tool we looked closely into was the pen tool; the first thing we learnt was that when using the pen tool it uses anchor points. You can bend the lines by stretching the handles on the lines you have drawn. Learning how to use illustrator will enable me to be able to create a more professional looking product than if I were just to use photoshop.

Researching photographers

Mark Pain

While researching sports photographers I came across Mike Pain. He is a multi-award winning sports photographer and has been for over 25 years. He covers major events all around the world. Ranging from the Olympic Games to the Ryder Cup. He has also covered rugby World Cups and World Championship athletics. As well as having covered these major events; Pain also photographs for the Mail on Sunday, capturing images of the premier league on a weekly basis. He also does work making portraits and features of the biggest stars in the world of sport. However, he foes not just cover sports photography. Other aspects of his work range from food to property photography. He works for both editorial and corporate clients and is the Chief Sports Photographer of The Mail on Sunday. Mark Pain has been named the Sports Photographer of the Year two times, in both 2005 and 2011 at the British Press Awards.   He was named as the British Airways Olympic Photographer of the Year 2012 at the prestigious UK Guild of Picture Editors Award. In 2011 Mark successfully launched the first dedicated Sports Photography School in the UK, and in 2013 became a Nikon Ambassador.

Bob Martin

Bob Martin is a very highly regarded sports photographer that has won many awards. He specialises in shooting action, graphic and editorial pictures for advertising corporate and editorial clients. Bob’s career has been a very affluent one over the last 30 years and he has photographed every major sporting event from the last 13 summer and winter Olympic games to elephant polo and horse racing on ice. His work has been taken from all around the world and published in lots of the world’s most prestigious publications including: Life Magazine, The New York Times , The Sunday Times and L”Equipe.  Bob Martin lives in his native England and boasts to be the other Sports Illustrated photographer to be based outside of the USA. He also worked for London 2012 consulting on photographic issues for the Olympics. He was also appointed the Photo Chief based in the MPC.

Tim Clayton

Tim trained at Yorkshire Post Newspapers in Leeds, UK, his home town for a decade before moving to Australia in 1990 to take up a position as Sports Photographer for The Sydney Morning Herald, which he held for 18 years. Tim left the paper in 2008 to freelance and has traveled extensively for the past four years. He recently relocated to the New York area. His work is represented by Corbis. His many sports assignments have included eight Olympic Games, five Rugby World Cups and the FIFA World Cup. He has been recognized for the high standard of his work winning eight World Press Photo Awards which include three first place awards in 1994, 2004 and 2007. In 2003, The Observer Sports Magazine, UK, placed four of Tim's pictures in its selection of the 50 best sports images of all time. Tim is a keen campaigner on ethics in photojournalism and is a keen advocate of developing photo essays in sports photography to help put the profession on a par with other areas of photojournalism.

Male Representation

Belen Lopez said, " connects with a compulsive need for beauty which is linked to power and success."


Edwards 1997 - "the content of these representations remains extraordinary fixed. The men concerned are always young, usually white, particularly muscular, critically strong-jawed, clean shaven (often all over), healthy, sporty, successful, virile and ultimately sexy."

 “It is perhaps more accurate to see men’s style magazines primarily as vehicles for a new all consuming form of masculinity, encouraging men to spend time and money on developing consumer-orientated attitudes and practices from shopping to leisure activities: in short, a narcissistic and particularly introspective set of primarily autoerotic pleasures.”

Mackinnon 2003 “Men are increasingly and unapologetically objectified, both in terms of erotic spectacle and as targets of advertising for product beyond cars and beer, including many items once though tot be market for women alone.”

Osgerby – “consumer practice developed as a pre-eminently feminine province”

In the 1980’s the theorists discovered that the male audience can be targeted the same way as female audience but with power also. This means that the audience can be appealed in the same way as females.

Masthead ideas

This is the first masthead I came up with. I chose not to use this masthead because I felt that it looked to childish and as my primary target audience was of a slightly higher age, I wanted it to be more suitable for them. As well as this, it was black and due to my regional slant, I had decided that my masthead would be the colour of Cornwall, Gold/yellow.

This is the masthead that I used on my products because this represented my target audience the best out of my trials because it is a simple font, that is the right colour and has the Cornish dots flag in place of the dot above the ‘I’. This masthead was my favourite because of the connotations that it would have and the professional look it carried.

I didn’t use this masthead because I had made the choice that my masthead wouldn’t be black and would also not have the word ‘mag’ with it because it was too long and isn’t as good and the font was too bold. 

I didn’t use this masthead because although it was the right colour, the font was a bit sharp and sophisticated, which wouldn’t support my target audience. As well as this, it had the word ‘mag’ beneath ‘Gwari’, which is something I had chosen not to do.

Although I did like this masthead, I decided that it wasn’t suitable for my target audience because it was a bit juvenile and my target audience is slightly older than that and I wanted to appeal to them the best. As well as this, I had chosen not to add any other words to ‘Gwari’